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If you’ve been watching commercial television in the UK the past few days you may have noticed the Fox of Foxy Bingo has taken a new twist.
“I love comedy and I love British wit. When they told, me I would get to play Foxy, I loved the idea and thought it was hilarious. I especially loved wearing the tail. I wish I could have kept the tail! I’ve never gotten to play a man or a fox so it was a big challenge.” – Heather Graham
Actress Heather Graham has been unmasked as the lady behind the (furry) face of Foxy Bingo. Donning the iconic purple Paul Smith suit and dancing across telly screens, the star of The Hangover is part of a £10m brand refresh and marketing campaign.
Since his first appearance on the nation’s TV screens a decade ago, the identity of Foxy – the iconic face of Foxy Bingo and Casino – has always been something of a broadcasting mystery to viewers. But not any longer. Stepping out of the shadows and into the fluffy boots for the first time is the Hollywood A-lister and star of Boogie Nights, and the upcoming Sky Atlantic comedy Bliss, Heather Graham.
Heather Graham Foxy Bingo Game
Foxy Bingo Online
Heather, who is releasing her writing and directorial debut Half Magic later this year, heralded her return to British screens in a set of adverts which premiered on 9th March during the mid-way commercial break during ITV’s Emmerdale. In the first of a series of six tongue-in-cheek commercials that capture the random fun of casino playing, viewers will see the two-time SAG Award nominee perfecting her northern accent and offering the director suggestions for character development.
The Foxy character is renowned for eccentric dance moves, snappy dressing and smooth northern charm, however, the person behind the persona has always been a closely guarded secret.
Heather is now the face of Foxy Bingo and Casino, with the new partnership running into 2018. The announcement is the latest step in a brand realignment with Foxy recently announcing an end to its long-standing sponsorship of The Jeremy Kyle Show.
Foxy Bingo Promo
“Our partnership with Heather Graham is the largest phase of a £10 million brand re-vamp and marketing campaign which will bring Foxy to a new generation of players. Heather is the embodiment of our mantra: ‘Random. Fun.’ and today’s announcement marks a new era for Foxy Bingo and Casino.” – Adele Lawton Group Head of Bingo at Fox’s parent company, GVC Holdings
Heather will appear in a new Foxy Bingo TV commercial that airs on March 9 during the break in Emmerdale. The ad will mark the first in a series of six tongue-in-cheek commercials.As part of the Foxy brand repositioning, parent company GVC Holdings plc has announced an end to its long-running sponsorship of The Jeremy Kyle Show, which began back in February 2008. RELATED: Margot Robbie Is The Face Of Nissan Electric CarsThe first ad in the series features Heather perfecting her northern accent and offering the director suggestions for character development.Heather Graham comments, 'I love comedy and I love British wit. When they told me I would get to play Foxy, I loved the idea and thought it was hilarious. I especially loved wearing the tail. I wish I could have kept the tail! I've never gotten to play a man or a fox so it was a big challenge.'Adele Lawton, GVC’s group head of bingo, commented, “Our partnership with Heather Graham is the largest phase of a £10m brand re-vamp and marketing campaign which will bring Foxy to a new generation of players.“Heather is the embodiment of our mantra: ‘Random. Fun.’ and today’s announcement marks a new era for Foxy Bingo and Casino.”Graham will represent Foxy Bingo and Casino through to 2018 as part of a £10m brand refresh and celebrity marketing campaign.Save